If you own and operate a professional residential cleaning service and agree to the Code of Ethics required by participating house cleaning businesses, you will want to expose your business to the people in your market looking for your service.  There are several reasons you want to subscribe to participation in this directory even if you have your own Web site:

• Potential exposure to prospective clients is mind-boggling.

• The Internet has changed the way consumers shop for goods and services.

• This Directory is an excellent resource for potential clients.

• Added credibility for your business.

• This can be an effective low-cost marketing tool for your business.

• Subscription and Referral Fees.

• Request Membership Application.

• Potential exposure to prospective clients is mind-boggling.  According to a November 2005 report from Internet World Stats, 68.7% percent of the U.S. population had Internet access (almost 7 out of 10 people).  This represents 203,576,811 users — an increase of 113.5% since 2000.  In Canada 63.8% of its estimated 32,050,369 populace had Internet access.  The figure for Australia was 68.2% penetration; New Zealand 77.6%; United Kingdom 63.1%; Netherlands 66.2%; Singapore 68.3%; South Korea 65.2%; Hong Kong 70.7% — just to present a few examples.  The greatest increases in usage between 2000 and 2005 took place in the Middle East (392.1%), Africa (429.8%) and the Caribbean (668.4%).  Back to top of page.

• The Internet has changed the way consumers shop for goods and services. Internet Retailer reported that in the period between November 1st and December 25th 2005, consumers spent $18.1 billion (U.S.) shopping on the Internet, up 25% from $14.5 billion in the same period in 2004 (not including travel related spending).  However, these numbers do not show the real impact of consumer spending as a result of the world wide web.  Even more money is spent by consumers offline as a result of research conducted on the Internet that results in sales of goods and services.  For every dollar spent online, consumers spend $1.70 offline.  In other words, consumers will have spent about $30.8 billion offline over and above that $18.1 billion spent online as a result of using the Internet to search for goods and services (and researching and selecting a house cleaning service as a result of such research is a good example).  Back to top of page.

• This Directory is an excellent resource for potential clients.  Not only can this Web site help consumers locate a professional residential cleaning service in their country, state or province and city or town, it provides valuable information on various issues to consider when seeking a reliable service.  It describes what services you're likely to offer in addition to explaining the difference between a first time cleaning and regular routine visits.  It also suggests why there is a very good reason to hire a professional company in which to entrust their home's cleaning needs.  There is no other form of advertising media that could possibly contain as much educational information as can be accessed from a Web site.  How much can you say in a newspaper advertisement, telephone directory ad, flyer or brochure?  An educated consumer makes your best prospect.  Many people will be virtually pre-sold before you ever even get to talk to them.  Back to top of page.

• Added credibility for your business.  Visitors can see that by your participation in this directory that you are operating a professional cleaning business in an ethical manner.  In order to be listed in this directory, participants must carry the appropriate insurance to protect their clients as well as their own interests and the interests of their workers, as may be required by law and general prudence.  Your employees are screened prior to hiring and subject to criminal background and employment checks.  It indicates that you are running your business as a business!  Back to top of page..

• This can be an effective low-cost marketing tool for your business.  Once subscribed to this directory, you will have it working for you 24 hours a day, 7 days a week, 365 days of the year with no additional effort on your part, other than following up on the leads that are generated on your behalf.  While this should not be your sole marketing tool, it can be an excellent adjunct to your traditional advertising efforts.  If you have a Web site of your own, you already know that Internet marketing can translate to an overall lower client-acquisition cost than any other form of media advertising — bar none!  If you're serious about growing your business you will most certainly want to participate in this global effort to connect consumers with the type of professional residential cleaning service they want and deserve.  Back to top of page.

• Subscription and Referral Fees.  There is an annual subscription fee for listing your company's name and telephone number in the appropriate city and state or province in your country in the amount of $50 U.S.  You will attempt to identify those new clients obtained directly or indirectly as a result of your listing in this directory.  For each new paying client you are expected to remit a client acquisition referral fee in the amount of twenty dollars ($20) U.S. payable within 24 hours following the first paid cleaning visit.  You will be given access to a page on which such reports and fees will be submitted.  Clearly, new clients obtained through your directory listing should be at a far lower client acquisition cost than virtually any other source. 

• Request Membership Application

  • USA Professionals click here

  • Professionals from all other countries click here.